Work Experience

Kathy Mignini Walsh Copywriting & Marketing
As an independent copywriter and marketing consultant, Kathy supports a variety of individual clients as well as several local advertising/public relations/design firms. Recent projects include Web site copy for a leading real estate management and development firm, a news release for one of the country’s largest construction companies and a branding strategy complete with name, tagline, and logo design for a start-up holistic nutrition business.

A. Bright Idea
Boutique Advertising and Public Relations Agency, Bel Air, MD
During a two-year stint as a senior communications specialist with A. Bright Idea, Kathy managed one of the firm’s largest banking accounts in addition to providing marketing and copywriting support for a number of other clients.

JigSaw Marketing Solutions
MBE Marketing Firm, Bel Air, MD
Prior to A. Bright Idea, Kathy owned and operated JigSaw Marketing Solutions, LLC, a strategic marketing and communications firm where she supported clients in a variety of industries and sectors including finance, business services, architecture, law, manufacturing, and non-profit.

Curiosity Kits
Toy Manufacturer in Hunt Valley, MD (subsequently sold to FL-based Action Products)
In her role as director of marketing for this (then) Maryland-based toy manufacturer, Kathy served on the executive management team in addition to her duties overseeing product development, marketing, and sales support. During her tenure, she played a key role in revamping the company’s brand identity and product line, resulting in the company’s sales doubling in the span of one year.

Additional Experience

• Five years in progressively responsible brand management positions for Life-Like Products, at the time a privately-held Maryland manufacturer of foam products, reusable ice substitute, and toy and hobby products
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• Marketing coordinator for Ohmeda, Inc., a Columbia, MD-based medical equipment manufacturer and subsidiary of British Oxygen Corporation, one of the largest corporations in the world
  
  
• Marketing support at Cochran, Stephenson & Donkervoet, one of the largest architectural firms in Baltimore

Education

BA, Mass Communications, Loyola College in Baltimore
MS, Marketing, Johns Hopkins University

Published Work and Seminars

Kathy’s articles have appeared in numerous trade, consumer, and business publications including Specialty Retailer, Multifamily Trends, Perspectives on Design, and the Harford Business Ledger.

She has also presented at the Baltimore County Chamber of Commerce B2B Expo on how to create a communications plan and taught a course at Harford Community College on the importance of branding in 21st century marketing.